Don Edwards, the retired Herald-Leader columnist, says that Kentucky is a state of 4 million basketball coaches. From my experience, it also has about that many newspaper editors.
Every Herald-Leader reader, it seems, has an opinion about how news should be covered and, especially, what stories should be on the front page.
Some traditionalists think only “important” national and world news should be on the front page. Others think the front should be only local news, because the Herald-Leader is a local newspaper and there are so many other sources now for national and world news. And everyone has a favorite topic, which they think always deserves front-page coverage.
A few people write to me each month to complain that we sometimes put sports news on the front page, such as Monday’s front-page photo from the Super Bowl or last Saturday’s photo and Mark Story’s column about UK’s first women’s basketball victory over Tennessee in two decades. “There’s a whole section for Sports,” these readers say. “Must sports be on the front page, too? The front page should be for important news.”
The philosophy of what does and doesn’t belong on a newspaper’s front page has evolved. For example, The New York Times’ front page now regularly has a feature story, an analysis piece, sometimes a feature photograph and — gasp! — occasionally even a sports story; all things you never would have seen there just a few years ago.
Decisions about what should go on the Herald-Leader’s front page are made each afternoon at 4 o’clock in a meeting attended by 12-15 editors and, frequently, guests. There is a lot of discussion and debate, with either Marilyn Thompson or me making the final decisions. (I usually run the meeting on Monday, Tuesday and Friday; she runs it on Wednesday and Thursday.) Those decisions are confirmed — or changed because of new developments — at a smaller followup meeting at 6 p.m. after our talented page designers have turned the various editors’ thoughts and decisions into a good-looking page. After that, the night editors have the authority to make changes as late as 1 a.m. as news developments warrant.
The front page has room for 4-6 stories, a good photo or other “visual” element, a few “promos” to inside stories across the top of the page and sometimes an “Inside your Herald-Leader” box that refers to more news inside the paper. Some days, we have enough good stories for two front pages; other days, so little is happening that we wish we didn’t have one.
In making front-page selections, we’re looking for that day’s most important stories, plus the stories we think will most interest readers and the topics people will be talking about the next day. Most front-page stories are serious, but some are just fun. And we look for good “promos” and “refers” that will draw readers inside the newspaper.
Because we’re a local and regional newspaper, we favor stories about Kentucky written by our reporters. That’s our franchise; no news organization covers Kentucky as thoroughly as we do. We also favor important or interesting “enterprise” stories that we have exclusively. But we also look for stories that report — and explain — important national and world events; stories that go beyond the headlines you may have heard on the radio or seen on television. In an age of 24-hour news, many people now look to newspapers to provide the detail, explanation and context they need to understand the news.
We also look for stories that are simply fun and interesting; stories that tell us about ourselves, the society in which we live, and the human condition. And sometimes that includes stories about sports. On the day after the Super Bowl, that’s what most people will be talking about. The same goes for important milestones in UK sports, especially basketball, which is a Kentucky obsession. We think a good front page is like a well-balanced meal: You need meat and potatoes, and some green vegetables whether you like them or not. But there’s a place for dessert, too.
If you have ideas about the kinds of stories you would like to see — or rather not see — on the Herald-Leader’s front page, we would love to hear them.
Tom Eblen
Managing Editor

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