Monthly Archive for February, 2007Page 2 of 2

Newspapers: The real “new” media

Some bloggers and “new media” pundits would like you to believe that newspapers are antiques.  They point to declining print circulation and claim that newspaper journalism is no longer relevant in an age when anyone with something to say and an Internet connection can pretend to be a journalist.

The truth, of course, is quite different.

No doubt, newspapers – along with radio and television stations – are struggling financially in this shifting media landscape, which offers advertisers so many new choices. But when it comes to readership, newspapers are doing fine, thanks to large numbers of readers who are turning to newspaper Web sites such as this one.

The Media Audit report just released by MediaPost Communications in New York shows the Lexington Herald-Leader and The Courier-Journal in Louisville among the top 10 newspapers in the nation in terms of market penetration when print and online readership is combined.  More than 80 percent of the readers in the Lexington and Louisville markets are reading their content in one form or another.  That’s pretty amazing — and something other media, especially those self-important bloggers, can’t come close to matching.

It makes sense when you think about it. In a world awash in information, readers want substance they can trust.  That means there’s a lot of value in organizations such as the Herald-Leader, which invests in real journalists who do real reporting (not just repeating what others have reported), who check things out and who do real investigations into important topics of public interest.

Tom Eblen
Managing Editor

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How we approach front-page decisions

I’m always fascinated by
how much attention readers pay to which stories make the front page, and how
they are displayed. I guess it makes sense, because we spend a lot of time on
those decisions. 

Two letter writers
Saturday complained that Barbaro’s death was reported on Page 1, but coverage
of the funeral of the latest Kentucky
soldier killed in Iraq was on the City & Region front, where it was
the dominant story.

Another reader sent me an
e-mail today complaining that the storms that killed 19 in Florida
early Friday morning were not the main story and
photo on the front of Saturday morning’s paper. (A small photo was on Page 1,
keying in to the main story/photo on A3, the Nation & World page. The main
story and photo on Page 1 were about the snowy weather and school closing
controversy in Lexington.
)

News judgment is
subjective, and when the editors meet at 4 p.m.
each day to decide what goes on Page 1, we don’t always agree. But here are some observations that may help
you better understand our decisions:

  • We tend to favor local and
    state stories for the front page, especially Herald-Leader exclusives. In this Internet age with 24-hour cable TV
    news, we’re not your best source for national or world news. The Herald-Leader can sum up developments and
    put them in context for you, but when it comes to news beyond
    Kentucky, we don’t have the speed of CNN or the depth of the
    New York Times.
    So a national or world story that happened 24 hours before your paper
    hits your doorstep isn’t always high on the priority list for
    front-page play. 
  • However, the Herald-Leader
    and kentucky.com are your best and most comprehensive sources for news about
    metro
    Lexington, much of Kentucky and such statewide topics as government, politics
    and sports. We are the original source
    for much of the important local news that gets picked up by TV and radio
    newscasts. And we are the only news organization in our region that does
    significant investigative reporting. So we favor local stories in our
    front-page selections, especially those stories you’re not likely to find
    anywhere else. 
  • Of course the death of a
    soldier is more important than the death of a horse. We make it a point to give
    prominent coverage to the deaths and funerals of all Kentuckians who die in the
    war. But on that day, Barbaro’s death was of more widespread public interest
    than the soldier’s funeral. It was big news, and front page play simply
    acknowledged that. 

As always, I welcome your
thoughts. 

Tom Eblen
Managing Editor

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The stories of their lives – and ours

Obituaries of accomplished Kentuckians are an important part of the Herald-Leader’s news coverage. They provide an opportunity to tell readers about people who have shaped our communities, accomplished great things or lived interesting lives.

This past week was a good example. The passing of six notable Kentuckians received substantial coverage in the newspaper:

Raymond Betts, a brilliant and beloved University of Kentucky history professor, died Friday at age 81.  His vision led to the creation of UK’s Gaines Center for Humanities and other innovative undergraduate programs.

Joy Hembree, also 81, died Thursday after a lifetime of service to Kentucky’s non-profit community.  She was a steel magnolia whose vision, leadership and fundraising ability left many legacies, including the Kentucky Children’s Hospital.

John A. Bell III, a leader and visionary in the thoroughbred horse industry who founded Jonabell Farm, died Wednesday at 88.  A recovering alcoholic for 30 years, he also helped others by creating the Bell Chair for Alcohol and Addictions at UK’s College of Medicine.

U.S. Army Sgts. Phillip David McNeill, 22, of Owingsville and John E. Cooper, 29, of Flemingsburg, who became the latest Kentuckians to die fighting in Iraq.

And then there was Barbaro, last year’s Kentucky Derby winner who raced undefeated until he suffered a catastrophic leg injury in the Preakness Stakes.  Barbaro’s racing talent and eight-month struggle for recovery captured the imagination of horse lovers around the world.  Of course, Barbaro wasn’t a human.  But the passing of a great Kentucky horse is big news in the self-proclaimed Horse Capital of the World. Barbaro’s death was big news everywhere. It even made the front page of The New York Times.

Obituaries are an important part of a community’s story, and the Herald-Leader publishes two types of them:

Every day, inside the City & Region section, there is a list of local and state obituaries and memorials that are handled by the Herald-Leader’s Classified Advertising department.  Everyone is entitled to a few lines at no cost; families who want to say more about their loved one often buy additional space. What information is included in those obituaries, and how it is worded, is up to the families.

Then there are news obituaries, which are handled by the newsroom. These are news stories, written by reporters, who try to sum up a person’s life and accomplishments.  Herald-Leader editors decide whom to feature, what information is included and where the story appears. 

These stories are often fascinating and sometimes controversial, especially when there were negative aspects to a person’s life, such as well-publicized legal troubles.  Family and friends often want the public to remember only the good about their loved one, but the newspaper’s obligation is to be thorough and accurate, while keeping the good and bad in proper perspective. 

How extensive and well-written an obituary is sometimes depends on when the news staff finds out about the person’s death. While we try to have material prepared for well-known Kentuckians, especially those who are elderly or ill, that doesn’t always happen, given the demands of daily news coverage.  A reporter who has all day to work on an obituary is likely to do a better job than one is scrambling with only an hour or two before deadline.  And because we don’t have a crystal ball, we sometimes don’t find out about notable deaths until much later.  In those cases, a person might be included in the annual year-end wrapup, which has become popular with readers.

If you have thoughts about how the Herald-Leader handles obituaries, I would like to hear them.

Tom Eblen

Managing Editor

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