In response to my column on changes in the newspaper’s look and layout, a reader wrote in with a question about the potential impact on national and international news. He questioned whether combining the A section and City/Region section will dramatically lower the amount of space for Nation/World news.
It’s a good question, and in some ways, the answer may seem counter-intuitive. Combining the sections, at least on some days, could increase the amount of space for Nation/World news. Here’s part of my answer to the reader’s email:
“We are primarily a local newspaper, and our focus has long been on local news about Lexington and Kentucky. That is our franchise, the one thing we can and do provide that our readers can’t get anywhere else. Moving City/Region into the A section further emphasizes that mission. That said, we also understand that readers want national and international coverage. The new design we launched today actually will give us flexibility on many days to increase space for national and international news, based on the actual flow of the news cycle.
“In our old sectioning scheme, space for local news and for Nation/World news was fixed, and the two were in different sections. This made it difficult to adjust space as news warranted. (In other words, if we had a light local news day, as sometimes happens, it was difficult to shift extra space to other kinds of news, and vice versa.) Under the new sectioning scheme, if we have a light local news day, we can adjust our space to make more room available for Nation/World. Of course, the reverse holds true. On a heavy local news day, we can adjust space in the news section to accommodate.
“You can see the practical effect of this in today’s paper. Last Monday, before the changes, we devoted one full page in the A section to Nation/World (page A3). Beyond that, only one other national story could fit in the A section, on page A4. On that day, we did not have room for a “Close-Up,” the longer features we often run on national/international news.
“Today, the first day of the combined News section, we had a relatively light local news day, so we adjusted to make more room available for national/international stories. We devoted one full page (A7) to Nation/World. We also had a national story on page A6, four national stories on page A8, a national obituary (William Safire) on page A5 and enough Nation/World space on page A10 to run a “Close-Up” story about the flu.
“Overall, the amount of Nation/World content was higher after the changes we made today (a total of 10 stories today, versus 5 last Monday, not counting National/World news briefs)…
“Not every day will be exactly like today, but flexibility was a key piece of the format change.
“We have also made more room available for news stories on the Business page (by reducing the amount of stocks listings), and some of this space will be used for national and international stories about business and the economy.”
- Peter Baniak (pbaniak@herald-leader.com)






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